Picnic Pal
OVERVIEW
Picnic Day is the largest student-run event in the nation, often drawing in crowds of upwards of 70,000 people annually. It is attended by UC Davis students, community members, alumni, and visitors from across the country. Since 1909, this long-standing tradition has taken place in the spring on the UC Davis campus, featuring a signature parade as well as over 200 events.
OUR CHALLENGE
OUR APPROACH
Through our research, we established three core findings:
UNDERSTANDING THE PROBLEM
WORKING TOWARDS A SOLUTION
We sorted and organized our ideas by their viability and value. I led conversation around how we might create a platform that was simple to use, yet still provided comprehensive features that eased people's Picnic Day stress.
After deliberation, we identified the core tenants for our designs. We decided upon a home, map, explore page, scheduling, and ticketing page. Within each of these central hubs, Picnic Day goers would be able to access more advanced features that addressed unmet needs we found in our research, including social planning, accessibility, wait times, and more. We created sketches for our ideas and moved to low fidelity.
In my sketches and low-fidelity wireframes, I spent a significant amount of time establishing consistent information architecture. Since organization was listed as a critical pain point, I worked to ensure my work was clear and that important information was emphasized.
FINAL DESIGNS
For our final designs, we implemented a design system that reflected the playful theme of the event. I worked individually on the home, explore, and event pages, while also taking lead on card design, information architecture, and social features.
